AI Is The New UX

/ˌärdəˈfiSHəl inˈteləjəns/


The theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.

Personalization has been another hot topic within digital marketing. The goal is to gain these insights, and understand the cultural psychology of the user. 81% of people who don’t like what they find on one site will go back and search for the same product through another site.


It's going to be interesting to see how society deals with artificial intelligence, but it will definitely be cool.

-Colin Angle, Co-Founder, iRobot.

Companies such as Amazon are particularly good at having a customer centric website that uses AI to improve customer experience. For example, when logging in, customers can easily see a list of potential products that they might need. Through one click, they can have the products delivered to their preferred address. This brings up the debate on how personalized we can get before it becomes a privacy issue.

In UX, AI is the variant of a neighborhood sale representative. They know the different personas and how to “make that person’s life much easier”. Through dynamic pages such as Facebook, Instagram, and Twitter, a  dynamic feed is produced from users: interest, time, frequency, usage, etc. that puts the top post that the persona typically is interested in.  This method of dynamic paging is being used within AI website builders such as Wix, The Grid. Fire Drop, to name a few.

AI involves algorithms that progressively improve themselves. They do this by feasting on data. The more they consume, the better they get at spotting patterns: interest, recency, relationships, frequency, influencers, etc. that make it easier for a bot to act like a user. All the while, the algorithms evolve themselves beyond the understanding of the people who created them, and the data gets combined with other data in new and mysterious ways.

The UX/IA industries have come a very long way over the last decade. With the help of analytics reports that enable modern artificial intelligence-based algorithms, an UX/IA  can leverage their full potential to define wicked problems. By addressing these problems this will likely make a product that will achieve the desired outcome. This allows a UX/IA to have access to a whole new level so that they can offer the best to their users.

AI is one essential part of the change and is one of the doorways to the future. Instead of worrying what it may pose in the future, you have to focus on the now and embrace the change that they represent.