About Me I am a collaborative digital user strategist who works with SMB/Enterprise and non-profit organizations.
A community builder, multi-disciplinary UX professional, and stakeholder-first advocate. I create captivating solutions for businesses using storyboards, wireframes, user flows, A/B testing, and persona analysis. My collaborative approach ensures a unified user experience across teams and adaptable to any market segment.
Approach
Digital user strategies involve planning and implementing effective approaches to optimize user experiences in digital environments. They encompass various aspects such as user research, user journey mapping, information architecture, usability testing, conversion optimization, and content strategy. The goal of digital user strategies is to enhance user satisfaction, engagement, and achieve specific business objectives through well-defined and user-centric digital experiences.
I am...
A digital artist at heart, with skills that have evolved to prototyping tools such as, Figma, Sketch, Adobe XD, Axure, Principle, Framer, Invision, and front end code such as, HTML, CSS, and JavaScript (React, etc.) which allow for refinement of the end product/project.
Skills
Storyboards • Wireframes • user flows • A/B testing • mock ups • persona analysis • hierarchy • use of typography • layout design • web design constraints
responsive design • app flow •usability considerations • Figma • Sketch • Adobe XD • Axure • Principle • Invision •HTML • CSS
Work Experience
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CeridianProduct Designer / Design System
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Nubley DigitalFounder
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UX CollectionEditor
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WIP IncorporatedCo-Founder/Creative Director